Subscriber ecosystem
WSE public scale
CORE EXPERTISE
SOCIAL MEDIA & BRAND STRATEGISTCONTENT MARKETING SPECIALIST
Your audience is already online. I help you reach them with clear strategy, stronger content, and campaigns built to turn attention into action.
SEE THE RESULTS ↗TRUSTED ACROSS
586K+Subscriber ecosystem
1.8MStandout long-form views
196K+Short-form views
3 yearsStrategy & execution
SOCIAL STRATEGY ◆BRAND STRATEGY ◆CONTENT MARKETING ◆PAID ACQUISITION ◆COMMUNITY GROWTH ◆AUTOMATION ◆ANALYTICS ◆
A practical record of growth
Growing visibility
and turning attention into action.
For the past three years, I’ve helped businesses and personal brands strengthen their digital presence, connect with the right audiences, and turn online visibility into measurable business growth.
I bring brand strategy, social media, content marketing, and paid campaigns together—so every move has purpose, every campaign reaches the right people, and every result drives the next stage of growth.
Standout long-form views
Public content anchor
Long-form performance
Another standout upload
Short-form views
10K+ likes
The goal is not simply to be seen. It is to help the right people take the next step.
Where I add value
Strategy
behind the feed.
I create the direction, systems and campaigns that help better content do meaningful work.
05 disciplines01Presence
Social strategy & management
Clear channel plans, publishing systems and day-to-day management built around the business—not a posting quota.
↗02Direction
Content strategy & direction
Content pillars, campaign ideas, monthly plans, briefs and hooks that give creators a useful, consistent direction.
↗03Action
Paid social & conversion
Meta campaigns planned for traffic, leads, enquiries and sales—with audience testing, budget control and performance optimisation.
↗04Relationship
Community & automation
Thoughtful audience care and automated chat journeys that answer questions, capture leads and keep conversations moving.
↗05Learning
Analytics & reporting
Reach, engagement, clicks and cost-per-result translated into clear decisions for the next round of work.
↗Selected work
The work,
in context.
Different stages need different answers. These projects show scale, consistency, acquisition, sales, and community building.
01
Scale · Content Systems · Community
Winnie’s School of Excellence
Managed and coordinated a high-volume content ecosystem, turning strategy into a reliable publishing system that strengthened audience engagement, expanded content reach, and kept a large learning community connected across platforms.
586K+connected subscriber ecosystem
1.8Mstandout long-form views
196K+high-performing short-form views
02
Brand Building · Product Education · Sales
OPK MagicalPad
Built the Instagram presence from scratch, combining fertility education, product-focused storytelling, graphic design, and community management to earn customer trust, generate enquiries, and support sales within Nigeria and internationally.
9K+Instagram brand community
₦50M+generated in product sales
≈250Kestimated content reach
03
Audience Intelligence · Paid Growth · Conversion
Nova Tribe × Nova Missions
Developed audience-led content plans, community insights, and conversion-focused campaigns that expanded the brands’ visibility, reached new audiences, and moved people from discovery towards meaningful action.
≈1.2Mtotal audience reach
66.4Kcombined 30-day views
Paidconversion-led distribution
04
Authority · Personal Brand · Audience Connection
Coach AMARAK
Translated her expertise as a leadership coach, mentor, author, and speaker into clear, relatable content that strengthened her professional authority, communicated her sessions effectively, and kept her audience consistently connected.
3.4K+established brand community
Clearleadership sessions communicated
Dailyconsistent authority-led presence
05
Foundation · Positioning · Market Visibility
KRD Autos & General Merchandise
Created the strategic foundation for an emerging brand through clear positioning, social media strategy, content planning, and campaign direction designed to establish credibility and turn early audience attention into genuine enquiries.
1.7K+content views in 30 days
16strategic content rollout
Directenquiry-focused campaign direction
06
Content Direction · Community · Visibility
Agape Haven
Developed Agape Haven’s content direction and transformed church services, programmes, and community moments into consistent digital stories. Coordinated the content team, strengthened community engagement, and supported organic and paid growth initiatives.
1.5K+organic views in 30 days
381+views on individual content
Growthorganic & paid growth system
Public channel-level figures are shown as scale context. Individual attribution is limited to work connected to Peculiar’s documented management and execution periods.
A practical way of working
Before the post,
there’s a question.
Outcome
What does the business need to achieve?
Audience
Who needs to care—and what matters to them?
Direction
What should we say, show and prioritise?
Distribution
Where should the audience meet it?
Action
What should happen next?
Learning
What did the performance teach us?
Working toolkit
Organised enough to run. Flexible enough to improve.
Planning, paid media, reporting and automation brought into one clear operating rhythm.
01Meta Ads Manager02Meta Business Suite03Google Sheets04Canva05ManyChat06WhatsApp Business07Platform Insights
Social strategy◆Brand strategy◆Content marketing◆Paid acquisition◆Automation◆Analytics◆
Available worldwide
06 / Let’s talkYour brand has
somewhere to go.
If you need clear social strategy, stronger content direction, conversion-focused ads or smarter automation, let’s talk about the next move.
Peculiarsunshine12@gmail.com ↗070 6633 7370